Customer Service Programs

Internationalizing Your Customer Service Processes

If a client from Japan, for example, has a technical or service question who'd they contact? All product documentation and your web site probably refer them to you Customer Service center. So, if that client sends an e-mail to your Customer Service or Help Desk, do you have the capability to read the Japanese double-byte characters, understand their meaning and respond to the message promptly? International visitors, just as you domestic visitors expect to be answered in a reasonable time-frame and in the same language in which they sent the question. Is your Customer Service center ready to handle such expectations?

Bridge Cultures, Inc. can help you review and reconfigure your existing Customer Service processes or design new ones to respond quickly and efficiently to your growing international customer base. In the course of this program, we work with you to:

  • examine communication methods (e-mail, telephone, fax, etc.) and routes (direct service center contact, via local branch office or representative, via centrally-based account rep, etc.)
  • establish optimal response procedures (use or translators, local representatives, develop local language help materials and/or websites, outsource, etc.)
  • integrate international customer service into the company's internal structure
  • train customer service and account representatives on basic intercultural communications principles
  • provide research, templates and checklists for streamlining international customer communications.

The goal of this program is to improve the customer service experience for your international clients while keeping costs and response time to a minimum.
Length of program: 2-3 weeks
Location: onsite
Deliverables: in-depth report on the status of your international customer service; recommendations on how to improve efficiency and satisfaction levels; assistance with the implementation of the given recommendations.

Our Guarantee: We are so certain that you will see positive results from our program that, if during our standard 60 days follow-up, there's no improvement in your or your company's performance according to previously agreed-upon objectives, we will refund 75% of the fee you paid-guaranteed!

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You may need this service if:

You often struggle to understand calls or e-mails from international clients.

The response time to inquiries from international clients is twice as long as those from domestic clients.

You find it difficult to serve international clients because you find their requests unusual.


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