Marketing Programs

Review of Marketing and Internet Practices
Did you know that people from different cultures process information differently and, therefore prefer that it is presented to them differently? If you are sending your domestic marketing materials to your prospects abroad, chances are that many of your potential customers don't find the information they need in them.

Bridge Cultures, Inc. can give you more "bang for you marketing buck" by conducting an in-depth review of your company's:

• marketing collateral
• web site(s)
• packaging
• presentations
• advertisements
• any other elements geared towards your international audiences

We assess the compliance of your Marketing and Internet materials to the cultural standards in your target markets. We recommend revisions, if needed, and can assist in their implementation.
Length of program: 1 wk.
Location: offsite (could be done on-site if client prefers)
Deliverables: in-depth report for each component of your overall marketing campaign for attracting and keeping international customers. Includes special section of tips and recommendations. Report lengths vary depending on the number and size of materials.

Internationalization services
If you've decided to implement the convenient and low-cost option of internationalizing your marketing materials, so one version is suitable for audiences around the world, Bridge Cultures, Inc. can help. Our internationalization services include:

• Building a comprehensive, scalable marketing strategy suitable for all target markets and applicable to all (on- and off-line) marketing channels
• Working closely with your executive team on formulating specific international marketing goals and objectives
• Providing your field staff with templates, checklists, and other best-practices information to facilitate content internationalization
• Advising your in-house design/production team or your outside vendor on international design and layout issues
• Performing quality control for international marketing projects before they go live or into production.

Length of program: 1-3 weeks
Location: onsite
Deliverables: detailed international marketing plan, instructional materials on internationalization issues, quality control reports for all projects.

Localization services
Whether you want to conduct a full-blown localized marketing campaign in Italy or need only a localized web site for your Brazilian customers, Bridge Cultures, Inc. can guide you through your project. We can assist you by:

• providing in-depth analysis of the most effective sales channels for the particular market segment
• designing and rolling out branding and sales strategies tailored to the local audience(s)
• recommending translation and web design strategies and vendors
• customizing your website(s) to match the cultural expectations of your target audience

Foreign companies usually have only one chance to win a significant market share when introducing products to country-specific markets. Bridge Cultures, Inc. can help you make that chance count by supplying relevant and timely advice that ensures measurable success.

Length of program: 1-3 weeks
Location: onsite
Deliverables: detailed localization project plan, instructional materials on localization issues, a localized web site.

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"By 2003, only 29% of Web users will be native English speakers."

Global Reach

"Otis Elevator's monthly sales leads increased sevenfold after it launched local-language versions of its site."

Business 2.0, November 2001