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Sales
Programs
Staff
briefings on specific countries and cultures
Although many companies realize that selling to another culture
requires different sales approach, not many of them do anything to educate
their sales force on the subject. If you want your sales people to perform
at their best when selling abroad, let Bridge Cultures, Inc. give them
the cultural knowledge that can open doors and wallets. During our customized
cultural overview, sales and account representatives can learn not only
how to approach prospects, but also the general principles of doing
business internationally and in a specific geographic region or country.
They will learn about:
-
differences in business practices
- international
negotiations techniques
-
hierarchy IDs
- presentation
styles
- basic
business etiquette
- work
ethics
- gender
and ethnicity considerations
- time
management, and many other issues.
Knowing what to expect and how to deal with differences during the sales stage
can shorten the sales process, improve morale, help you negotiate a better deal,
and present your company in the best possible light to your clients. Best of all,
your investment in the cultural briefing program can pay for itself over and over
again, as you expand your client-base in that specific market. Length
of program: one day
Location: on-site
Tools provided:
instructional materials, interactive exercises, comprehension and retention quizzes.
| Our
Guarantee: We are so certain that
you will see positive results from our program that, if during our standard 60
days follow-up, there's no improvement in your or your company's performance according
to previously agreed-upon objectives, we will refund 75% of the fee you paid-guaranteed!
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| You
may need this service if: You
often find it difficult to communicate with your international prospects or clients. You
have lost sales or have had negotiations fall out due to misunderstandings. You
use the same sales presentation for domestic and international meetings. |
"If
I'm selling to you, I speak your language. If I'm buying, dann müssen Sie Deutsch
sprechen [then you must speak German]." Willy
Brandt,
former Chancellor of Germany |
